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The Digital Media Planner or Growth Marketer is responsible for executing day-to-day paid search, shopping and paid social media programs for e-commerce brands who sell products or services direct to consumer from shopify web sites, on Amazon; and through major retailers / e-tailers.

The ideal candidate has previously worked for a DTC brand or a performance marketing agency, planning and running paid media campaigns where ROAS and other revenue metrics are the main KPIs. He/She understands how to prepare a media plan and proposal, and is excited about actively managing campaigns and optimizations on a daily basis.

 

Job Responsibilities

  • Increase market share, drive sales and awareness of our clients brands through effective management of paid advertising campaigns.
  • Plan paid digital media programs for clients based on defined objectives and ROAS targets.
  • Execute paid digital media programs by creating, launching and managing campaigns across a range of platforms.
  • Optimize and maintain digital campaigns (A/B testing, audience testing, budget pacing, KPI targets etc.) to deliver results and meet expected KPI goals.
  • Lead calls and communicate clearly with clients about their advertising programs. Explaining strategy, performance, and data to clients with various amounts of knowledge about digital campaigns.
  • Create Google Data Studio reports/dashboards for clients containing campaign data, including your insights and actionable recommendations.

This is an all-in-one growth marketing role. Candidate will report to Director of Paid Media and agency owners. This is an autonomous role, great for a self-starter who knows what they are doing and is comfortable in a fast paced but laid back environment. We’re looking for someone who is passionate about digital marketing and very analytically driven.

Email and organic social media marketing are not a part of this role 

 

Knowledge & Experience Requirements

  • 3+ years experience running paid digital campaigns.
  • Must have expertise on the following ad platforms: Google Search Ads, Google Shopping Ads, Facebook & Instagram Ads, Youtube Ads.
  • (Good to have) experience on the following ad platforms: Amazon, Google Display, Linkedin, Microsoft/Bing, TikTok, Snapchat, Twitter, Reddit.
  • Knowledge of Google Analytics, Google Tag Manager, Google Merchant Center, Google docs/sheets/slides.
  • Understanding of the marketing funnel and how to bring customers through from awareness to conversion most effectively.
  • Excellent english verbal and writing skills.

 

About Canspan BMG

Founded in 2012 by two brothers, we are a full service digital marketing / ad agency. We work with global brands and specialty accounts in the Toys & Games, IT, Food & Beverage, CPG, Beauty, Sports (Technology)… in B2B and B2C industries.

 

Job Details

Location:  Montreal office

Position: Full time, starting ASAP

Salary: Competitive salary and benefits

 

 Please email your resume to hello@canspan.com

 

We’re looking for a super-talented designer and front end web developer to join our growing team. This person will work mostly on digital design and development projects for major brands and start-ups, specifically:

  • web sites
  • interactive web utilities
  • display and rich media ads
  • landing pages
  • email marketing
  • graphic design projects (logos, print and digital ads, sales materials, POP, etc.)

The candidate must:

  • Have 3+ years experience in design/development
  • Be knowledgable in HTML, CSS, Javascript, PHP, Adobe Creative Suite
  • Understanding mobile, responsive design & media queries
  • Use clean, commented and organized code
  • Strong knowledge of WordPress

Please submit a resume along with a creative portfolio showing design and development work to hello@canspan.com

Location: CanspanBMG Montreal office, St-Henri
Position: Full time
Salary: Very competitive, to be discussed

Canspan BMG is looking for a results-driven, Social Media Strategist/Director to join our growing team in Montreal. Our ideal candidate has experience designing and executing social campaigns from the ground up, overseeing a team of other pros, while having fun in the process.  We are looking for an outgoing, positive self-starter and team leader who is both creative and data-driven.

Duties and Responsibilities Include:

  • Managing the social media department – strategy, application, content management, training, goal setting and providing approvals
    • Working with social and digital teams to brainstorm new and innovative content and growth strategies.
    • Developing and leading social media content planning
    • Copywriting and editing as well as overseeing content approvals from the rest of the social media team.
    • Directing, overseeing and managing contests, giveaways, product launches and other social media promotions.
  • Community management- continuous monitoring of client social channels, customer inquiries and feedback.
  • Streamlining processes throughout the SM department
  • Monitoring, analyzing and preparing accurate reports on the overall performance of social media content across client channels.
    • Maximize traffic, engagement, and growth across all social platforms for our clients
    • Working hand-in-hand with digital marketing team to align social media strategy and paid campaigns
  • Coordinating with the PR/Influencer team to align and improve big-picture marketing results.
  • Act as social media expert for our team, Identifying the latest trends, technologies and industry best practices for us and our clients.

Education and Mandatory Skills

  • A bachelor’s degree or certificate in a related specialty.
  • 5+ years of social strategy and content planning experience, including experience in client facing roles.
  • Experience working with insight tools: Sprout Social, Hootsuite, etc.
  • Understanding of SEO, inbound marketing, content, social and web design.
  • Understanding of the communications/PR landscape.
    360 degree understanding of social media content process and social media analytics.
  • Demonstrated understanding of Facebook & Instagram business & advertising.
  • Hands on experience with online marketing tools and best practices.
  • Detail-oriented, team player with a strong ability to multitask
  • Excellent spoken and written English (with a keen attention to detail and the ability to edit copy written by others)

What We Offer:

  • Strong leadership, with values based on collaboration, self-transcendence, creativity, honesty and respect.
  • A fun team, great company culture (come prepared with a good sense of humor!)
  • A modern, casual work environment (dog-friendly!), adjacent to St. Henri neighbourhood.
  • Gyms, restaurants and more all within walking distance.
  • Birthday and social events throughout the year, including an epic annual holiday party.

Please submit a CV to hello@canspan.com

Position: Full time

Salary: Very competitive, to be discussed