Arcade Games

Console Games

App Games

Board Games

Party Games

Card Games

Get Your Game On

Do you have the next game sensation on your hands? You’ll need a killer digital marketing strategy to penetrate a competitive market. Canspan BMG builds and manages sophisticated, multi-channel, data-driven advertising programs for toy and game brands big and small. We know how to reach your most valuable audience and turn them into customers – quickly and cost effectively. No tricks or gimmicks – just lots of experience, knowledge and a proven record of delivering consistently high ROI for game brands.

We offer you the peace of mind that comes from working with a specialized expert in marketing games. Talk with us and you’ll see why our clients trust us with their most valuable games and IP.

SOCIAL MEDIA ADVERTISING

• Cross-platform social strategy

• Content creation

• Paid social advertising

• Campaign management

• Community management

• Reporting

DIGITAL / SEARCH MARKETING

• Google / Bing PPC

• Amazon Ads

• Display advertising

• Remarketing

• Retail e-commerce advertising

TELEVISION

• Audience analysis

• Integrated sponsorships and promotions

• Media planning

• Discount rate media buying

DESIGN & PRODUCTION

• Websites, Microsites and Landing pages

• Live and animated video production

• Sales materials and presentations

• Rich media digital ad creation

RETAIL EVENTS / EXPERIENTIAL

• Product demonstrations

• Promotions

• Launch events

• Trade shows

• Retail sell-through programs

PUBLIC RELATIONS

• Mainstream media PR

• Blogger outreach

• Influencer marketing

SAMPLING PROGRAMS

• Sponsorships

• In store programs

• Event based programs

• Activation and reporting

E-COMMERCE / AMAZON

• Amazon Advertising

• Amazon Storefront creation

• DTC performance marketing programs

• Other e-commerce sales programs

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We are very proud to work with these top games companies and brands:

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We were thrilled with Canspan’s ability to effectively reach our target market across different platforms and surpass all campaign KPI goals.

Courtney Beth Lipsham - Product Manager

Outright Games

I just wanted to say thank you! Your team has done an amazing job from the creative, to PR, to the digital marketing, etc. Canspan BMG is a true pleasure to work with and I look forward to continuing our relationship.

Scott Bachrach - President & CEO

Tastemakers LLC

Everything starts with a great product, but having a great agency partnership can be the real difference-maker in the launch of a brand. Jamie and the terrific team at Canspan BMG have been engaged, responsive, and excellent stewards for our brands. Their understanding and expertise in our industry, as well as the evolving media landscape, are excellent!

Laura Frerichs - Director of Marketing

Cepia

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GAMES WORK

Marvel Superheroes
Home Arcade Cabinet

We helped drive pre-order sales of a new arcade cabinet, with a high-performance, direct-to-consumer digital campaign that outperformed all expectations.

Paw Patrol
Mighty Pups Save Adventure Bay

As a leading publisher of family-friendly video games, Outright Games turned to Canspan BMG to support their launch of their latest PAW Patrol game with advanced digital marketing strategies.

Hot Ones Truth or Dab
The Game

Having worked with Canspan BMG to market other games of theirs such as Bad Aim and Impractical Jokers The Game, Wilder Games leaned on Canspan BMG’s Amazon Advertising expertise to ensure strong sell-through on Amazon