Why Trust CanspanBMG?

PROVEN RECORD

We have a track record of driving awareness and sales for top brands in-store and online.

360° EXPERTISE

Our team always stays on top of the latest platforms and advertising features. We know how and where to find your most valuable audience, and how to market to them along every step of the purchase funnel.

ACCOUNTABILITY

We track and report on the performance of every ad dollar spent, constantly improving the efficiency of your campaigns, and providing full visibility into your marketing program.

ONE STOP SHOP

Our in-house media planners, PR pros, creative & production team, and social media experts can fill any need for brands and licensees, making us a one stop shop for toy companies.

SOCIAL MEDIA

• Cross-platform social strategy

• Content creation

• Paid social advertising

• Campaign management

• Community management

• Reporting

DIGITAL / SEARCH MARKETING

• Google / Bing PPC

• Amazon Ads

• Display advertising

• Remarketing

• Retail e-commerce advertising

TELEVISION

• Audience analysis

• Integrated sponsorships and promotions

• Media planning

• Discount rate media buying

DESIGN & PRODUCTION

• Websites, Microsites and Landing pages

• Live and animated video production

• Sales materials and presentations

• Rich media digital ad creation

RETAIL EVENTS / EXPERIENTIAL

• Product demonstrations

• Promotions

• Launch events

• Trade shows

• Retail sell-through programs

PUBLIC RELATIONS

• Mainstream media PR

• Blogger outreach

• Influencer marketing

SAMPLING PROGRAMS

• Sponsorships

• In store programs

• Event based programs

• Activation and reporting

E-COMMERCE / AMAZON

• Amazon Advertising

• Amazon Storefront creation

• DTC performance marketing programs

• Other e-commerce sales programs

We are very proud to work with these top toy companies and brands:

Over 20 Toy Of The Year Winners and Finalists Since 2017

Canspan BMG has been an important part of the success of our organization for over 8 years. In that time they’ve helped us bring dozens of toy products to market through the development of creative, marketing strategy and national ad campaigns. From in-store activations to PR, social media and online strategy and TV campaigns, I rely heavily on their expertise and look forward to working with them for many years to come.

Jason Mars, President

Red Planet Group

We’re beyond thrilled with the results we’ve seen from our Social Media strategies and TV / digital campaigns since handing the reins to Canspan BMG for our hit product Fingerlings. We look to Jamie and his expert team to continue driving success for our brands and retailers in the future.

Michael Yanofsky

WowWee Toys

We trust Canspan BMG with our most prestigious global brand. From content creation to community management to tactical ad campaigns, they’ve helped us make great headway with our social media marketing. We enjoy working with a single agency that can streamline and manage so many aspects of our social media program.

Renee Lee, Director Global Marketing

Zuru

Everything starts with a great product, but having a great agency partnership can be the real difference-maker in the launch of a brand. Jamie and the terrific team at Canspan BMG have been engaged, responsive, and excellent stewards for our brands. Their understanding and expertise in our industry, as well as the evolving media landscape, are excellent!

Laura Frerichs - Director of Marketing

Cepia

Our social media presence has grown exponentially from the creative and marketing expertise Canspan has flawlessly executed during our partnership.

Jennifer Mines Kamen - Vice President

Iscream

I just wanted to say thank you! Your team has done an amazing job from the creative, to PR, to the digital marketing, etc. Canspan BMG is a true pleasure to work with and I look forward to continuing our relationship.

Scott Bachrach - President & CEO

Tastemakers LLC

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TOY WORK

BlackPink Collectibles
We helped Jazwares launch their line of BlackPink collectibles with a series of stop motion videos and images, and original music production – all supported by a targeted advertising program that drove sales through the roof.

Marvel Superheroes
Home Arcade Cabinet

We helped drive pre-order sales of a new arcade cabinet, with a high-performance, direct-to-consumer digital campaign that outperformed all expectations.

success

STORIES

Zuru

Bunch O Balloons

RPG

Treasure X

Wowwee Toys

Fingerlings

RPG

Multiple Brands

Walmart

Huggies