Why Trust CanspanBMG?

360° Expertise

We’ve worked independently with manufacturers, distributors, retailers, and media in the toy business to gain a deep understanding of the toy industry ecosystem.

Proven Record

We have a track record of successfully driving sales through toy marketing programs across social media, traditional media, in-store and online.

One Stop Shop

Our in-house creative services, production, social media, and planner team can fill any need for design, development and media, making us a one stop shop for toy industry clients.

Kids at Heart

We’re a group of young moms, dads, aunts and uncles… but really, we’re fun loving kids at heart.


• Cross-platform social strategy

• Content creation

• Paid social advertising

• Campaign management

• Community management

• Reporting


• Google / Bing PPC

• Amazon Ads

• Display advertising

• Remarketing

• Retail e-commerce advertising


• Audience analysis

• Integrated sponsorships and promotions

• Media planning

• Discount rate media buying


• Websites, Microsites and Landing pages

• Live and animated video production

• Sales materials and presentations

• Rich media digital ad creation


• Product demonstrations

• Promotions

• Launch events

• Trade shows

• Retail sell-through programs


• Mainstream media PR

• Blogger outreach

• Influencer marketing


• Sponsorships

• In store programs

• Event based programs

• Activation and reporting

We are very proud to work with these top toy companies and brands:


Canspan BMG has been an important part of the success of our organization for over 8 years. In that time they’ve helped us bring dozens of toy products to market through the development of creative, marketing strategy and national ad campaigns. From in-store activations to PR, social media and online strategy and TV campaigns, I rely heavily on their expertise and look forward to working with them for many years to come.

Jason Mars, President

Red Planet Group

We’re beyond thrilled with the results we’ve seen from our Social Media strategies and TV / digital campaigns since handing the reins to Canspan BMG for our hit product Fingerlings. We look to Jamie and his expert team to continue driving success for our brands and retailers in the future.

Michael Yanofsky

WowWee Toys

We trust Canspan BMG with our most prestigious global brand. From content creation to community management to tactical ad campaigns, they’ve helped us make great headway with our social media marketing. We enjoy working with a single agency that can streamline and manage so many aspects of our social media program.

Renee Lee, Director Global Marketing



Bunch O Balloons

Red Planet Group

Treasure X

Wowwee Toys


Red Planet Group

Multiple Brands